With a degree from Central Saint Martins, and after 10 years as a designer for Weekday and Cheap Monday, Peter Jansson starts his own denim brand, BeWider, a mono-product brand.
Inspired by the 90’s, the freedom of the rave scene and the individual creativity of street fashion, a new denim brand has been born. The underground being our playground.

​​Be yourself. Be different. Be kind. Be devoted. Be respectful. Be strong.